Author Archives: Paul Lance

What To Consider When Starting An eCommerce Business In Canada

Published / by Paul Lance

If you are thinking of starting an e-commerce business in Canada there are a number of points that you need to consider.  Some of the business regulations in Canada will only apply to traditional businesses and not an online business.  However, there are other regulations that will still apply to your online business. 

Provincial Registrations

To sell to people within Canada you will need to register your business and in some cases get a business license ;  the exact permits and licenses that you need will vary depending on your location and they type of e-commerce business you are going to start.  If you are going to be selling to people outside of your province or territory then you may be required to register your business in the province your customer resides in.  It should be noted that this is something only a few provinces require, but it is a legal requirement that you need to be aware of. 

Consider Incorporation

Incorporating your business may provide a number of benefits that you could use.  It is recommended that you get professional advice about incorporation.  A professional will be able to tell you about the benefits and whether or not they will apply to your business. 

The Consumer Protection Acts

Each territory and province of Canada will have their own consumer protection act.  This is very important particularly if you are going to be selling to a customer in a different province.  You will need to abide by the act in use in the province your customer resides in, even if you are selling a guide on how to talk dirty or something similiar.

Have Terms And Conditions

When setting up your business you need to draft a terms and conditions that customers have to agree to.  These should be detailed and accurate offering information about the conditions of the sale, the price, shipping, method of payment, warranties and refunds.  Having a clear and concise terms and conditions agreement will protect your business. 

Register For Taxes

There are a number of taxes that you need to register for.  As you are likely to sell to a customer outside your province you need to register for Provincial Sales Tax.  This is particularly important when selling in provinces that do not have harmonized sales taxes.  Many provinces will have harmonized sales tax which is combined with the federal Goods and Services Tax.  If your business makes less than $30,000 you will not have to register for the Goods and Services Tax.

eCommerce In Canada: Opening A Canadian Store

Published / by Paul Lance

Do you run a business in Canada? If you’re a Canadian, you may want to take advantage of the Canadian eCommerce market. A lot of Canadians are making purchases from outside of the country and are looking for advice on picking up women that is reliable. If you look into eCommerce in Canada, you’ll see that there’s an untapped market there. 

Read on to learn more about the benefits of opening a Canadian store. 

You’ll Have A Lot Of Customers 

The population of Canada is on the rise. If you decide to open a store right now, you’ll have plenty of customers. 

While you’ll be able to see to people in Canada, you’ll have the opportunity to sell the best bleaching creams to people in other countries as well. It shouldn’t be difficult for you to attract customers, especially if you are offering an appealing product. 

You’ll Be Able To Offer Competitive Prices 

If you open a store in Canada, you won’t have to worry about having the lowest prices available. There are other ways that you offer competitive prices. 

Shipping rates tend to be high for Canadians that place orders outside of the country. If a Canadian places an order from Target, for example, they may not wind up saving much at all. The shipping prices and the exchange rate will wind up driving the prices up. 

Because your online business will be operating within Canada, you won’t have to charge a lot for shipping. You’ll be able to offer plenty of bargains that people will want to take advantage of you. 

People Like Shopping Locally 

There are a lot of people that buy things from other countries, but shopping at foreign stores isn’t anyone’s top choice. When people are presented with the option, they’ll always choose to shop locally. 

Your business will have a lot of Goodwill from the moment that it opens. People want to support Canadian businesses, and they will be more than happy to purchase something from your store. 

You Can Benefit From Local SEO 

Usually, online stores don’t get to take advantage of local SEO. However, that can change if you are catering to customers in a specific part of the world. If you use keywords that involve Canada or Canadian process, your site will start to show up in local search results. 

Local SEO is less competitive, and you’ll be able to draw in a lot of traffic this way. If you’re worried about search traffic, just use the right keywords! It’s easy for a Canadian eCommerce store to succeed. 

While eCommerce can be very competitive, it pays to open a store in the right region. There are a lot of stores that make things difficult for Canadian customers. If you offer them an alternative, they’re going to jump on it. 

Take the time to learn more about eCommerce in Canada. Once you start educating yourself, you’ll see why opening up a new online shop is a great idea. With a little bit of luck, you’ll have one of the top stores in all of Canada.

Online Marketing for Canada

Published / by Paul Lance

Reaching your target audience in Canada can be done with the application of top Internet Marketing Practices. While some of these techniques won’t actually involve a high cost and others involve plenty of hard work, it will be important to apply those that have been deemed “best practices” for reaching the customers in your marketing pool.

Following are some of the most important Internet Marketing Practices for Canada as indcated in David’s site:

SEO (Search Engine Optimization)

If you are using an online presence to reach your consumers, you will need to be seen by as many people as possible. By using the right keywords and collecting many inbound links, those coming in from other sites, you can improve your standings with the major search engine considerably. To achieve higher rankings with Yahoo, Google, Bing, etc. be sure that your business name and contact information is displayed on your website and matches whatever other online directories and listings you can find.

Blogging

A corporate blog is a great way to gain públicity and impress your expertise to your loyal customers and potential clients. Through your blog you will be able to communicate changes in products or special offers, receive valuable feedback and improve your products and services for your potential clients. It will be important to keep the interests and needs of your clients at the center of your actions. You will want to tell them how they are saving, their money, time, health and even lives by doing business with your reputable brand. The keywords you include in your blog will improve your SEO results and attract more interested consumers to your site. 

Microblogging

The happy medium between a simple text message and an actual blog is the microblog This method of engaging customers is getting better and better results from the online markets. Microblogging is about sending out short messages no longer than 150 words. This can carry important information on sales, special promotions and tips that you know your clients will enjoy. You can even add links that share perspectives and opinions pertinent to your business and industry. You can even respond to questions and comments from your valued clients. The important thing to remember about microblogging and any type of online marketing for that matter, is that your efforts must be based on what your clients need and want. If you are talking about yourself rather than giving your clients a better experiences you are barking up the wrong tree. 

Commenting

Step out of your own online presence and get your message about how to make your ex want you back out on other sites as well. By commenting on others posts and products you can increase your exposure and show the world you are not running the world’s smallest business (one that operates on its own). You can answer questions, post your valued opinions and this is a great way to reach those consumers in a more organic way. Value is the name of the game and you need to be sure your efforts are bringing value to the conversation and this will also avoid being associated with spam and hard ball sales pitchers.  

Email marketing

The pièces de résistance of your online marketing efforts could be your email marketing campaign. Clients who have agreed to be on your mailing list should be considered solid gold as they are interested in your business and have agreed to stay posted on any developments. This very intimate form of marketing can’t be underestimated or over-used. You can gain some keen insights into the way your most valued customers view your work and business. Don’t forget that this is a full time gig, you want to keep your audience regularly engaged with upbeat, positive, non-sales-pitchy and above all valuable email content. 

Mobile marketing

Convenience is the name of the game, why else are people glued to their mobile devices. Mobile services have placed the internet and all it’s advantages right at the fingertips of the vast majority of consumers. With a growing majority of internet searches being conducted from a mobile device the importance of effective mobile marketing is essential. It all begins with mobile-responsive web design. Mobile marketing allows the business to create bespoke marketing plans considering the interests and location of their valued clients. Special promotional efforts can be geared toward upcoming events, special locations with a high quantity of clients and many other advantageous specifics. 

In conclusion: of course there are many new methods of internet marketing and more are being conceptualized each day. From social media marketing to webinars and podcasts the possibilities are certainly numerous. But the idea is always the same, by engaging the consumer with valuable experiences you can gain their trust and their capacity to bring many more to your business. By properly choosing the most appropriate mix of internet marketing best practices, you can grow your customer base, online superiority and business as a whole.

How To Monetize A Blog: Your Guide To Making A Blog Profitable

Published / by Paul Lance

Have you ever wanted to build a career out of blogging? Making money from a blog isn’t as difficult as you might think. There are a number of people that have managed to turn a blog into a massive empire.

If you’re currently trying to figure out how to monetize a blog, here are a few things you should know:

It’s Smart To Choose A Profitable Niche

If you haven’t started your blog yet, you should think about the niche that you want your blog to be in. It’s smart to choose something that has a lot of earning potential.

When you choose the subject of your blog, you should choose something that you will be able to write about frequently. Beyond that, you should think about something that is linked to sales in some way.

If you’re writing a health blog, you can sell vitamins or juicers. If you’re covering professional wrestling, it may be harder for you to turn a profit. Think about how you’ll monetize your blog before you get it started.

Ads

Advertising is a simple way to make money off of a blog. While ads can make you money, you don’t want to overdo it. You should include ads on your blog, but you shouldn’t allow them to take your blog over.

A lot of people that run blogs with ads rely on Google Adsense. Adsense can be a great way to earn money through blogging.

Affiliate Marketing

Advertising isn’t the only source of revenue a blog can provide. You can also sign up for affiliate marketing programs.

When you’re a part of an affiliate marketing program, you’ll be able to earn cash whenever someone clicks on one of the affiliate links in your posts and makes a purchase.

There are a number of different affiliate marketing programs out there. Even Amazon has its own affiliate marketing program! No matter what kind of blog you run, there are probably products that you will be able to promote.

Sponsored Content

If you are able to attract a lot of readers for your blog, you will probably be offered to run sponsored content. When you run this content, an advertiser will pay you to run a post on their behalf.

You’ll have to think carefully before you use sponsored content on your blog. If you post too much sponsored content, you may wind up losing readers. However, you don’t necessarily want to turn these offers down.

Instead, you should think about whether or not this type of content is a good fit for your blog. If you think that your readers would enjoy it, you should definitely make it a part of your blog.

There are so many ways to make a blog profitable. These suggestions are just the tip of the iceberg! Beyond this, you can also start your own store, sell an e-book, and so much more! If you want to make money with your blog, you will be able to do that.

How Do You Setup A Blog?

Published / by Paul Lance

If you’ve been agonizing about setting up a blog, you should know that doing it is actually very easy. And cheap. In this article, we are going to walk you through the steps in setting up a blog. Of course, we are predicating article on the assumption that you already know what you want to blog about it.

The first thing you need to do is to register a domain A domain name is really nothing more than the website address that people type in the address bar of their browsers to access a website. The good thing about domain names is that they really cheap to get, and you can get a .COM domain for only $10 or less per year. The best places to register a domain name are Namecheap and Godaddy.

If you already have a hosting account, go to the cPanel of your account and add your domain name.

However, if you don’t have one yet, subscribe to a hosting service first and register the domain name that you like. A setup wizard is going to walk you through the steps until your hosting account is setup. The hosting account is where you will build your website.

There are many hosting services out there that you can choose from, including Hostgator and 1and1, among hundreds of others. What you want to do is to pick a hosting package that offers security and backup services. How much does hosting cost? For basic plans, it will only cost you $10 per month. However, you a sharing the same hard drive with other users. If you want a dedicated hard drive, you can get one for $100 per month. In any case, if you are totally brand new to blogs, a $10 account would be enough.

With a domain name and hosting, you can now create your blog. Login to the cPanel and go to the section where it says website builder. You may have to ask for technical support from your hosting service since there are so many buttons pointing to so many different features of your hosting account.

Once you are at the website builder section, choose WordPress. What is WordPress? It is basically a Content Management System (CMS) where you can easily publish content. It is not the only CMS there is, however, it is the one that’s most widely-used, so you won’t have a problem getting support if you need it.

Install WordPress on your website using the installation wizard. Once you are done, you’re all set to go. You only need to login to the WordPress login on your website. Customize your website by writing the title and description. After this, you can start publishing content.

The thing about setting up a blog is that it’s really just the first step in setting up your presence online. Once you’ve published content, you have to actively promote it by, at the very least, sharing it on your Facebook and other social media accounts.